OK, OK…the video isn’t about business, but I revel in the fact that someone turned racing lawnmowers into a business with sponsors and a fanbase. Now that’s Business Unusual.
Gentlemen, start your lawnmowers.
BUN Business Lesson
Take an rapid, passionate audience like guys who love to pimp their lawnmowers (or failed race car drivers) and create a venue for them to get together and showcase their talents. There’s money in the unusual.