Japan is known for it’s many technology innovations and now they can add square watermelons to the list.

Image source: http://news.bbc.co.uk/2/hi/1390088.stm

These watermelons aren’t altered in Photoshop or an alien, genetically modified fruit. They’re the brainchild of an innovative Japanese farmer from the island of Shikoku who creates the shape by growing them in glass boxes.

(“Break the glass box in the case of hunger”)

Square watermelons aren’t a gimmick. They solve two practical problems: 1. They don’t roll around making them easy to cut. 2. They make storage easier because they are grown to the perfect size for Japanese refrigerators.

One luxury square watermelon will run you $82. (Two to three times the regular price.)

Receiving international media attention. Priceless!

BUN Business Lesson

Solve an everyday problem in an unusual way. What product do people already buy that you could update, change, alter and improve?

What about bag-o-water?

Source : http://news.bbc.co.uk/2/hi/1390088.stm

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